Linking clients and retailers to improve business and profits.

Corporate Positioning:

  • Participate in and contribute to the company’s strategic planning process
  • Outline specific tactics to accompany strategic initiatives
  • Assist in developing the trade message
  • Identify opportunities to enhance image and increase brand equity
  • Focus primarily on the supermarket and drug channels
  • Orchestrate cooperation/endorsement with trade press
  • Coach executives for C-level interaction and positioning


Trade Organization Relations:

  • Establish executive liaison with major trade organizations
  • Recommend strategic and tactical direction for relevant associations including FMI, GMA, NEW, CGF, NACDS, NRF, NACS, & WAFC
  • Outline a 3 year strategy for participation and exposure
  • Develop tactical approach to trade shows/exhibits for best ROI
  • Facilitate activities to elevate company as industry citizen



  • Identify potential alliance partners
  • Set appointments and provide introductions
  • Participate in strategic dialogue to identify new/emerging solution players
  • Seek endorsements from sectors within retail such as consumer affairs


Key Account Development:

  • Review and recommend key account strategies/tactics
  • Assist with executive introductions
  • Support sales team when appropriate
  • Modify sales collateral and customize script for executive dialogue
  • Conduct role play sessions
  • Identify educational opportunities for selective executives/associates


Other Activities:

  • Establish advisory councils and user groups
  • Plan and execute supplier partner summits
  • Orchestrate and facilitate executive strategic dialog
  • As assigned