Corporate Positioning:
- Participate in and contribute to the company’s strategic planning process
- Outline specific tactics to accompany strategic initiatives
- Assist in developing the trade message
- Identify opportunities to enhance image and increase brand equity
- Focus primarily on the supermarket and drug channels
- Orchestrate cooperation/endorsement with trade press
- Coach executives for C-level interaction and positioning
Trade Organization Relations:
- Establish executive liaison with major trade organizations
- Recommend strategic and tactical direction for relevant associations, including FMI, NACDS, NGA, NRF, NACS, & WAFC
- Outline a 3-year strategy for participation and exposure
- Develop a tactical approach to trade shows/exhibits for the best ROI
- Facilitate activities to elevate the company as an industry citizen
Alliances:
- Identify potential alliance partners
- Set appointments and provide introductions
- Participate in strategic dialogue to identify new/emerging solution players
- Seek endorsements from sectors within retail, such as consumer affairs
Key Account Development:
- Review and recommend key account strategies/tactics
- Assist with executive introductions
- Support the sales team when appropriate
- Modify sales collateral and customize script for executive dialogue
- Conduct role-play sessions
- Identify educational opportunities for selective executives/associates
Other Activities:
- Establish advisory councils and user groups
- Plan and execute supplier partner summits
- Orchestrate and facilitate executive strategic dialog
- As assigned